More success just announced for The Apple Press, Hawke’s Bay’s premium beverage company, as they add a second Black Box NZ Gold Medal to their growing list of accolades.
This time it’s The Apple Press’s “apple &” range that has garnered consumer plaudits, with their Braeburn Apple & Valencia Pulpy Orange winning the Black Box gold medal.
Black Box is New Zealand’s first In-Home Marketing Agency who introduce consumer brands and products to thousands of Kiwis every year. Their prestigious Gold Medal is only awarded to products that receive a 90%+ recommendation score from their consumers.
This Black Box campaign focused on chilled products, with 2500 Kiwis taking part. After tasting The Apple Press Braeburn Apple and Valencia Pulpy Orange juice, 90% of Black Box consumers said they would recommend it to others. A further 82% stated they were hooked and intended to purchase again.
Founder and Owner of The Apple Press, Ross Beaton says it is a real honour to scoop a second Black Box Gold Medal. “We are really chuffed that Kiwis are loving our “Apple &” range. We take the world’s best apples and perfectly match them to other delicious fruits and vegetables to create what we believe is the world’s best juice. Knowing all those Kiwi shoppers want to recommend our juices just gives us confidence to keep doing what we’re doing. We love it” said Beaton.
Comments from shoppers included:
“Beautiful combination of orange and apple. Tasted just like a fresh squeezed juice and wasn’t too pulpy.”
“Huge hit with the entire family. Loved that it wasn’t as strong tasting as plain orange.”
“This was the best juice ever, everything was perfect. The right amount of sweetness, the right amount of pulp. It tastes “real”.”
In 2019, The Apple Press JAZZ™ juice picked up the company’s first Black Box Gold Medal. In addition to the 90% recommendation score, 78% of customers also said that The Apple Press JAZZ™ juice made them want to drink apple juice more often.
The Apple Press is a Hawke’s Bay based beverage company, who hand-pick and cold-press all the flavour and goodness of a tree-ripe Hawkes Bay apple and craft it into apple juice made from individual varieties such as JAZZ™, Braeburn, Royal Gala, Pink Lady® & Envy™ (No added sugar or preservatives).
The Apple Press believe in “great taste and low-waste”, sustainably sourcing the “ugly fruit” rejected for export, with every apple traceable back to their orchards of origin.