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Finding A Niche In A Large Global Market

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Global and national interest in hemp seed products may be growing but when Kanapu launched into the market, its founders knew they needed to establish a unique selling proposition to ensure success.

At that point, the market was focused on hemp seed oil as a nutraceutical and it was commonly found on the shelves of health stores, particularly in pill form.

But Kanapu co-founder Isaac Beach says at the time there was also growing national and international interest in ‘functional hemp foods’.

“We decided to enter the market from a culinary point of view, focusing on the associated benefits of consuming hemp in the form of a functional food.

Read more on this and other Hawke’s Bay stories with The Profit magazine

Posted: 19 January 2019

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