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Off like a Rockit: A Hawke’s Bay apple’s success story

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New Zealand’s tiny Rockit apples are proving a real hit with both consumers and growers.

No one expected the apple to be so popular, according to the chief executive of the Hawke’s Bay-based company that grows and sells Rockits, Austin Mortimer.

“It’s blown away everybody’s expectations, which is terrific.”

Rockit is the only miniature apple available globally, he says.

 

As published by nzherald.co.nz – read the full article here: NZ Herald | Business




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