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What Makes First Light Foods Tick?

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Attempting a world-first, Havelock North-based farmer Jason Ross was told “it couldn’t be done” but he persevered and imported Japanese beef cattle anyway.

He is now the co-founder of First Light Foods, a Hawke’s Bay based premium grass-fed wagyu and venison company that he started with two friends in 2003.

Hawke’s Bay Today reporter Andrew Ashton finds out how he did it.

Photo: First Light co-founder Jason Ross. Photo / Paul Taylor

For morCapturee on this and other great Hawke’s Bay stories go to

Posted: 29 October 2018

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