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Hawke’s Bay Ripe To Increase Kiwifruit Production

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Hawke’s Bay could this year be in a position to boost its share of the multibillion-dollar kiwifruit industry, after a report highlighted new opportunities to establish more orchards in the region.

According to the ANZ Kiwifruit Insights paper, the New Zealand kiwifruit sector is set for growth following 2017’s record season and new development opportunities across the country.

At present Hawke’s Bay contains just 1 per cent of the country’s green kiwifruit orchards and 3 per cent of orchards producing the SunGold variety. However, the report said diminishing available land in Bay of Plenty creates an opportunity for greenfield development in Hawke’s Bay.

ANZ managing director for commercial and agri, Mark Hiddleston said the sector had bounced back following the PSA crisis, helped by increasing global demand which saw kiwifruit sales rise by $694 million from the 2015/16 – 2016/17 seasons.

Photo:  Zespri chief grower and alliances officer Dave Courtney says there’s a chance for Hawke’s Bay to grow its share of the kiwifruit market through the annual licence auction.

 For morCapturee on this and other great Hawke’s Bay stories go to

Posted: 13 February 2018

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