Story without Video

Strong Market Demand For Dazzle Apple Trees

Story without Video

Event Details





Orders of tree stock for new Hawke’s Bay apple variety Dazzle are being stalled because of huge demand which will see almost a millon trees planted by 2021.

The trees are produced by Fruitcraft, a Whakatu-based collaboration of Bostock New Zealand, Mr Apple and Freshmax, which holds the global licence rights to grow and market Dazzle.

Fruitcraft manager Steve Potbury says new plantings in New Zealand have stopped and it’s time to “take a breather” and ensure robust systems are in place for the future of the variety which was launched at the end of 2016.

Photo: Fruitcraft manager Steve Potbury says the response to the dazzle variety has been positive.

 For more on this and other great Hawke’s Bay stories go to hawkesbaytoday.co.nz

Posted: 23 April 2019




Open Jobs
  • Asia Pacific Sales Manager – Elephant Hill Winery

    Elephant Hill Winery

    View job offer

  • Customer Service Officer – Napier City Council

    Napier City Council

    View job offer

  • Restaurant Manager – Bistronomy

    Bistronomy Restaurant

    View job offer

  • Senior Systems Engineer – Yorb