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A Great Workforce

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Hawke’s Bay is blessed with a keen and diverse workforce, with 91,000 people of working age (20-64 years of age). About 60 percent are in skilled to highly skilled jobs.

“The Hawke’s Bay economy is underpinned by a diverse, stable, reliable and skilled workforce that has sufficient depth to support larger scale employers. The attractiveness of Hawke’s Bay as a place to live with an affordable lifestyle, also draws employment applications from people living outside the region wanting to move to Hawke’s Bay.”

Karen Bartlett, Regional Labour Market Manager, Work and Income New Zealand

The majority of the population lives within easy driving distance to the central business districts of Napier and Hastings, and those in rural communities regularly travel to the Bay Cities. (Central Hawke’s Bay to Hastings is less than 40 minutes by car.) Attracting talented staff to the region, particularly those with families, is relatively easy, with a broad range of career opportunities for all. Unemployment levels in Hawke’s Bay are trending around eight percent, which is higher than the national average. The percentage of young people in Hawke’s Bay is also higher than the national average.

This provides an advantage at a time when populations and workforces are aging. Typically, our regional job seekers have transferable skills. Being a cropping, horticultural and viticulture-rich region, there are extensive of seasonal work opportunities. The region presents ideal business investment opportunities to create permanent employment positions and access a suitable labour supply. Tailored, work-ready programmes, covering basic customer service delivery and work fundamentals, through to trade and degree programmes, can be delivered through EIT (Eastern Institute of Technology) to help develop people and produce a ready stream of employee candidates.