After originally targeting homebrewers wanting a simple, quick way to make quality beer, Hastings company WilliamsWarn now has its sights set on a second, larger market – the hospitality sector.
WilliamsWarn launched its BrewMaster appliance in 2011 leveraging their unique pressure fermentation system, building up a base of customers keen on an easy way to brew beer or cider at home, or even in the office, in just seven days.
“The BrewMaster got us on the map with home users who are able to use it to brew world-class beer,” says Jeremy Absolom, the company’s general manager commercial.
“The challenge with it was that because it was a handmade New Zealand product it came with a large price tag. But what it did was nail our brand to the quality beer our appliances can produce in that one-week time period.”
Since then WilliamsWarn has been able to address the pricing issue through some new designs and manufacturing partnerships in China, which has brought unit costs down.
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Posted: 9 December 2018