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$30m Apple Juice Factory Revealed

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A new $30 million state-of-the-art drinks factory in Whakatu fired up for the first time yesterday, bringing 27 new jobs and highlighting Hawke’s Bay’s reputation as a world leader in fruit produce.

The building, shaped like a “black box”, is home to newly formed apple juice producer, the Apple Press, founded by local apple-grower and businessman Ross Beaton who spent five years trying to get the project off the ground.

After Beaton hit on the idea of utilising some of the 13,000 tonnes of so called “ugly fruit” (cosmetically blemished apples that others reject), he got together with food innovation specialist Sally Gallagher to create the Apple Press.

Photo: Hawke’s Bay Apple Press founder and managing director Ross Beaton with head of innovation and strategy Sally Gallagher. Photo / Paul Taylor

For morCapturee on this and other great Hawke’s Bay stories go to

Posted: 13 May 2018

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