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Middle East Markets Beckon For Hawke’s Bay Business

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A Napier company has made a tricky move into the Middle East, courtesy of its ongoing relationship with one of the world’s fast food giants.

Future Products Group has now spent 20 years in partnership with McDonald’s and has provided food display cases for it in over 40 countries.

The relationship with McDonald’s started in New Zealand in 1999.

FPG’s global marketing director Susan White said they had to meet the strict requirements demanded by McDonald’s and to date FPG remained the only globally approved provider of food display cabinets for McCafé.

“Twenty years on and we are still supplying food display cabinets to McDonald’s – right now, we’re supplying McDonald’s Middle East and Africa,” White said.

Photo: Susan White said Future Products Group remains the only globally approved provider of food display cabinets for McCafé. Photo / Paul Taylor

For more on this and other great Hawke’s Bay stories go to hawkesbaytoday.co.nz

Posted: 16 March 2019




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