Success stories from one of New Zealand’s most profitable areas.

Primary Industry

New Zealand's largest organic apple grower, Bostock New Zealand is moving to an environmentally friendly alternative, by trialling compostable PLU stickers for its apples this year.

Pyrethrins are already the world's most widely used plant based insecticide and demand for them is expected to double in the next 5 years.

Part of a $1.1 million spend announced by Minister of Regional Economic Development minister Shane Jones will establish and support a horticulture and viticulture careers co-ordinator in Hawke's Bay for 12 months.

The industry predicts that the current 4000 RSE workers in Hawke’s Bay could double by 2022 adding to the pressure to house them comfortably.

In 2017 New Zealand exported 343,000t of apples (total production of 384,000t). Of which, 70 percent are grown in Hawke’s Bay. In 2019 exports are expected to exceed 400,000t.

It is not just about chilling fruit, it is about controlling the air conditions inside the cooler to hold it in the best possible state until market conditions are optimal.

Isabelle Crawshaw set up Bespoke Events and Marketing, which specialises in corporate events, especially within the agriculture sector.

Fruitcraft manager Steve Potbury says "The response to the dazzle apple from the market has been extremely positive and growers have planted the variety more quickly than expected,"

The Berry Farm, Hastings owners Di and Matthew Charlton have been successfully selling berries through the gate for 50 years.