Funding boost for Hawke’s Bay Tourism ‘Baycation’ target

A Government boost of $700,000 to the Hawke’s Bay’s tourism sector will be used to attract in-country tourists looking for a “Baycation”.

New Zealand’s 31 Regional Tourism Organisations (RTOs) will receive a cut of more than $20m to support the industry’s recovery in the short and long-term after Covid-19.

The money, which forms part of the Government’s Strategic Tourism Assets Protection Plan, was announced by Tourism Minister Kelvin Davis yesterday.

Hawke’s Bay Tourism received the joint second most, topped by Auckland, Queenstown, Rotorua, Wellington and Christchurch, who received $1m each.

Hamish Saxton, Hawke’s Bay Tourism chief executive, said the funding will help extend the associations Baycation campaign to entice visitors from Wellington and the lower North Island.


First published by Hawke’s Bay Today – read the full article here.