National Accolade for HB Tourism

Just days after hosting its own regional tourism awards night, Hawke’s Bay Tourism has picked up a sought-after national award for itself. The regional tourism organisation beat strong competition from Tourism West Coast and AccorHotels to win the Ministry of Business, Innovation and Employment Industry Alignment Award, at the 2018 New Zealand Tourism Awards in Christchurch. The Industry Alignment award recognises organisations that have aligned or partnered to successfully maximise their tourism industry impact and results. This could include a marketing campaign, product development or initiative to achieve Tourism 2025 goals of addressing seasonality, encouraging regional dispersal or improving visitor satisfaction. Photo: Bay Tourism general manager Annie Dundas with MBIE deputy chief executive Paul Stocks.  For more on this and other great Hawke’s Bay stories go to hawkesbaytoday.co.nz Posted: 10 September 2018