New Zealand’s rapidly growing tourism industry looks set for further growth, with a new report predicting more growth over the next 12 months.
Tourism Industry Aotearoa’s latest State of the New Zealand Tourism Industry report, which surveyed 354 tourism operators from around the country, found that 62 per cent of tourism businesses believe their performance will improve over the next 12 months, with 74 per cent wanting to attract more high-value visitors.
“International visitor arrivals have increased in each of the last five years and we know the industry has been booming”, TIA chief executive Chris Roberts said.
“It’s pleasing to see that operators are expecting to build on the current positive business conditions.
“As the peak private sector organisation for the New Zealand tourism industry, TIA is actively working to address the challenges created by tourism’s growth.
Photo: . Hawke’s Bay Tourism general manager Annie Dundas.
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Posted: 12 February 2018