Off like a Rockit: A Hawke’s Bay apple’s success story

New Zealand’s tiny Rockit apples are proving a real hit with both consumers and growers.

No one expected the apple to be so popular, according to the chief executive of the Hawke’s Bay-based company that grows and sells Rockits, Austin Mortimer.

“It’s blown away everybody’s expectations, which is terrific.”

Rockit is the only miniature apple available globally, he says.   As published by – read the full article here: NZ Herald | Business