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Rush Munro Organic Icecream Goes National

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Hastings’ iconic ice cream maker Rush Munro’s is going national, after a leading supermarket chain gobbled up six months of supply in one sitting.

Just one month after Hastings-based Rush Munro’s started a new organic product range, sales representatives offloaded 34,300 tubs of ice cream at their first pitch to Foodstuffs NZ, which owns the New World, Pak’nSave and Four Square supermarket chains.

Rush Munro’s owner John Bostock, who is also New Zealand’s largest organic apple producer, said the company had been overwhelmed by the appetite for organic ice cream.

“The timing is right for organic ice cream as consumers are so much more aware of where their food comes from.

Photo: Rush Munro’s ice cream parlour assistant manager Nicole Brailsford with some of the company’s new organic range. Photo / Paul Taylor.

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Posted: 9 November 2018

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