Emerging Hawke’s Bay pet food brand, Animals Like Us, has been recognised with three gold awards at the annual Best Design Awards. Hosted by the Designers Institute of New Zealand, the awards recognised Animals Like Us’ leadership in the business communication and packaging categories.
Co-founder and CEO Rob Achten commented “we were thrilled to receive these awards which is a great acknowledgment of the partnership between Animals Like Us and Marx Design. The brief was to capture why we have pets in our lives, and to reflect the joy, humour and the moments of quirkiness and surprises that we share with our pets”. The judges commented that Animals Like Us presented a fresh and original take that was “trailblazing in the category”.
Since its launch in October 2020 Animals Like Us has grown consistently, it is founded on the belief that animals make us better people, and like us, they need good natural food. It forms their product philosophy of only using real, natural ingredients. They create innovative freeze-dried raw NZ meat, organs and bites recipes for cats and dogs. Produced in the Hawke’s Bay Animals Like Us is now stocked in over 250 supermarkets and pet speciality stores nationwide with exciting aspirations for more.